What is Upselling Products in eCommerce?

Upselling products on ecommerce are simply meant cajoling the customer to spend more money on your site than they initially planned while making a purchase. Sounds difficult? Let’s make it easy to understand

Let’s take an example you are buying a bean bag online for $100, however, without beans. Then on the checkout page or at the cart page, you would be able to see an option of purchasing beans at $10 if you purchase them along with the bean bag, else they can even cost you $15 if purchase alone. This is a perfect example of upselling in which you are attracting the customer to purchase more on your site.

What are Cross-sell Products in eCommerce?

Cross-selling products on ecommerce are a strategy to sell related products to the one that a customer is buying. These products can be of any category but will be complementary to each other, such as beans for a bean bag. Suppose a customer is buying a smartphone on your ecommerce site. Then as a cross-selling strategy, you can suggest products like screen protectors, phone cases, or headphones. If the user is buying a pair of sneakers, then you can come with recommendations like socks, shoelace, polish, or other shoe care products.

The aim of ecommerce cross-sell products strategy is to make customers purchase items they didn’t have in mind when they came to your ecommerce platform. It is similar to those salesmen in the brick & mortar stores that help in your shopping.

What are Related Products in eCommerce?

Related products section you must have definitely observed on an ecommerce site. There is a section of the similar products you are currently buying on the footer of the page. Don’t get confused between the cross-sell and related products. While cross-sell products are the extra products related to the product you are buying, related products are similar to those you are buying.

Here is an example of Related Products view if you are purchasing a fitness product:

The related products block appearance can increase the buyers’ demand for other products. It increases the quantity of the products in the cart. Mostly, the related products are showing on the product details page. When using this recommendation tool, store owners hope to increase the number of items per order.

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