Customizable or modular products

If you want to give shoppers a lot of options for customizing the products they buy, then you should reflect this variety by making use of a custom e-commerce website.

One common use case is a T-shirt store that allows you to customize the sizes, colors, fonts, and graphics on each T-shirt.

With so many different variables in play, each creating a different cost, you may want to charge a separate price for each T-shirt.

An out-of-the-box e-commerce system won't be able to accommodate all of these options for a single product, let alone all of them.

Complex orders like these will require a sophisticated custom e-commerce solution to handle them.

Ship for multiple vendors

Another strong reason for using a custom-built e-commerce system, when it comes to shipping, is using multiple vendors.

The more vendors you have a relationship with, the more likely it is that you'll need to use multiple carriers and have special shipping needs.

For example, one vendor who makes jewelry out of her home might strongly prefer to use USPS because it's the closest to her house, while another wants to use FedEx because they have a special discount.

As a result of this multiplicity of options, you might have to make customizations to your e-commerce platform that limit what your shoppers can do.

Integrate with back-end software

The need for integration with other systems and software is a very common one for e-commerce websites.

For example, you may have an order entry system on the back end that you use to track every order from the time it's placed to the time it's fulfilled and shipped. However, you also need to input that order into your invoicing and accounting systems.

Depending on the back-end software that you use, integrating it with your e-commerce website can be fairly straightforward, or it can require a good deal of work. In the latter case, you'll likely want to use a custom-built website.

Connect your inventory or vendors

Another concern as your business grows is being able to maintain a healthy amount of products in stock at all times. To do so, you'll need to communicate with vendors so that you can replenish your inventory when you're running low.

Custom-built e-commerce websites can connect to your inventory management system and your network of vendors so that your inventory is handled automatically. When there are only a few of a given product left in stock, the system can generate an order and send it to a vendor so that you don't unexpectedly run out of a popular product.

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