What Are Digital Coupons?

Digital coupons are discounts and promotions offered by retailers to current or prospective customers. Digital coupons are most often aimed at enticing a consumer to make a purchase at the retailer’s website by offering a certain percentage discount, free shipping, or other discount.

Who are offers, coupons, and discounts right for?

As mentioned previously, online store offers can be an effective tool for not only customer acquisition but also for customer loyalty. However, it’s important to consider your overall brand strategy before you begin offering discounts.

If you want to position yourself as a higher-end brand or if you have slimmer margins, you may want to consider sticking to customer loyalty offers as opposed to weekly sales. On the other hand, if you have healthy margins, deep discounting and daily or weekly sales might be better for hitting your goals.

Ultimately, you need to consider if offers and which type(s) of offers are right for your brand. Building an online business will generally involve a lot of experimentation to understand what works best. The best approach is to choose a goal for every campaign and offer, start small, and measure the results.

Types of offers, coupons, and discounts

There are several types of discounts and offers you have at your disposal. Let’s take a look at some of the most common:

  • Percentage-based discount
  • Dollar value discount
  • Free shipping
  • Free gift

Each of these can be offered in Shopify using two different types of discounts:

  • Automatic discounts
  • Discount codes

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